Tom Ford Eyewear is back with a new out-of-home in Dubai to promote its Spring/Summer 2023 eyewear collection. The campaign uses the uni-pole format, which is strategically placed on unskippable roads in the city. The visuals are stylish and attention-grabbing, which is in line with the brand's previous OOH campaigns, as seen in their November 2022 campaign. The visuals for the current campaign are mainly the same, showcasing the brand's logo along with the model, He Cong, wearing the product. However, this time the campaign background is a dark blue color, which is a departure from the previous campaigns that used white and black backgrounds. This change is not taking the brand's OOH campaigns in a different direction, but it showcases the brand's flexibility and ability to adapt to new ideas while still maintaining its signature style. The beauty of the Tom Ford OOH campaigns is that the visuals are so attention-grabbing that your eyes will know the brand's campaign even without looking at the logo. This is a testament to the strength of the brand's identity and the consistency of their campaigns. Tom Ford is one of the most highly respected and successful designers today, having won numerous design awards. His rise in fashion began in 1994 when he became the creative director of Gucci. Since then, he has established himself as a leading designer and is known for his innovative and stylish designs. The current Tom Ford eyewear collection is no exception, with its fascinating designs and attention to detail.
