Egyptian developer Sky Bridge has come back to the billboards of Greater Cairo to announce the launch of Marvel, the new phase of luxury villas and twin houses at their flagship development Jebal El Sokhna. With a new rebranded image, the project is back on the roads to announce their latest phase over the image of a speeding boat cruising crystal waters. The simplicity of the design and absence of superfluous ad copy make it a visually compelling campaign, ready to attract the viewers’ attention during the city’s traffic jams. Launched during the first week of December, the campaign uses a serial of uni-poles and double-decker poles across Greater Cairo.
