Arco Developments continues developing their OOH media strategy for Citystars Al Sahel, with new messages and artwork that highlight the features of recently-launched phase The Wharf. The latest ad visuals introduce the new home units and features of “Quay” and “Peninsula” at The Wharf, with ad copy that lures viewers with payment conditions and the powerful slogan “Own your private beach”. The new ads replace the previous teaser that was launched during the second half of November, using uni-poles, Double-decker poles, Gates, Billboards, Mega signs, and Lightboxes spreading to highly-strategic locations with efficient serials and branding zones in various locations across Greater Cairo.
