Following their last appearance back in 2022, The Madinaty Half Marathon is back on Cairo’s Billboards, introducing their latest edition of the recurring marathon, taking place on the 9th of June, 2023. First organized by The TriFactory, the sports event Madinaty Half Marathon begins and ends at the Madinaty Open Air Mall. As the host of this sports event, Madinaty's world-class landscape and urban planning will once again be a key feature of the race experience. The Madinaty Half Marathon 2023 campaign ad spaces inspire Cairo’s audience to sign up for themselves in this year’s 3K, 5K, 10K, or 21K races through the Tri Factory’s website now. The ad design is extremely colorful, utilizing the colors orange, blue, and green, which reflect feelings of happiness and optimism as well as health, nature, and vitality. The ads also hold a unique typography style alongside handmade doodles, which convey the energy and movement of the marathon, creating a sense of excitement and anticipation for the event. The ads also note the event collaborators like Decathlon, TMG, Rabbit, Nestle, and many more, in addition to spotlighting the event presenter “CIB”. If you have any additional questions regarding Madinaty’s campaign, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
