Al-Ihsan Charity Association has launched an out-of-home advertising campaign in Sharjah and Ajman to raise funds for its project of Hajj on behalf of the sick, the incapacitated, and the deceased. The campaign, which includes uni-pole and rooftop-billboard formats, aims to generate awareness and encourage donations to support this noble cause. The brand’s last appearance before this campaign was in March 2023. The visuals of the campaign focus on the cost of the project, which is 3000 dirhams, and the association's logo and contact number. By presenting the cost upfront, the campaign is transparent and allows potential donors to understand the impact of their contribution. Individual efforts resulted in the establishment of Al Ihsan Charity Association in 1990. It was formally established in Ajman Emirate in 1998 under the name Al Ihsan Charity Association Centre as a result of the heroic act of H.H. Sheikh Humaid bin Rashid Alnuwaimi, Member of the Higher Council Ruler of Ajman.
