INSITE OOH Media Platform

IKEA's latest OOH campaign is revving up Dubai by announcing its part sale, offering customers unbeatable deals on a wide range of furniture and home accessories. Their prior appearance was dedicated to their Ramadan collection. 

The Al Futtaim Group’s brand frequently holds sales and promotions throughout the year, including their popular Part Sale. During this sale, customers can expect to find discounts on a wide range of furniture items, including sofas, beds, storage solutions, and more. As mentioned, IKEA's Part Sale is a highly anticipated event where customers can find discounts on a variety of furniture items. This sale typically occurs at least once a year and is advertised through a variety of channels, including OOH campaigns.

IKEA is known for creating eye-catching and memorable OOH campaigns that incorporate creativity to capture the attention of its target audience. Using bold colors and aesthetic images of their furniture, they both convey their brand message for the sale and promote their products with “This PART SALE Save TWICE with IKEA” on bright red. They add “25-75% Off”, and then “25% Discount Voucher on your next purchase for a minimum spend of Dhs 400”, which you can redeem from the 12th of June to the 23rd of July.

The campaign appeared in Dubai on hoardings, in the second week of May.