A new outdoor campaign from Misr El Kheir calls for donations with the help of two new Brand Ambassadors. Actors Riham Abdel Ghafouf and Eyad Nassar have joined the Egyptian foundation to help raise donations that will aid the less fortunate ones during the inclemency of the winter weather. As it is usual in the institution’s campaigns, the ads feature the specific initiatives the show donors where their money will go exactly, with ad copy that provides information on how to donate and contact the organization. The campaign was launched during the first week of December and can be seen on a variety of OOH types and sizes across the city – uni-poles, t-poles, billboards, and lightboxes.
