The 5th International Exhibition & Conference for Water & Wastewater Technologies, known as Watrex, is set to take place in New Cairo, Egypt from May 15-17, 2023. This will be the event's first outdoor advertising campaign in Cairo and will help to raise awareness of the importance of water and wastewater technologies in Egypt and the wider region. Waterx is a significant event for Egypt, as water scarcity is a major issue in the country and the wider Middle East region. The conference and exhibition aim to bring together experts and professionals in the field of water and wastewater technologies to share knowledge and best practices and to showcase the latest technologies and solutions. The event will take place at the Egypt International Exhibition Center, one of the largest and most modern exhibition centers in the region. The first outdoor advertising campaign for Watrex in Cairo is an important step in promoting the event and raising awareness of the importance of water and wastewater technologies in Egypt and the wider region. The campaign will utilize a range of OOH advertising formats to reach a wide audience and generate interest in the event. To find out more about Watrex's most recent campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.