Swiss watchmaker OMEGA has launched a new outdoor campaign in Dubai to promote its latest collection, the Aqua Terra Shades. The campaign features special production hoarding and showcases the vibrant new designs of the collection. Following the successful launch of their Speedmaster Moonwatch in April 2023, OMEGA's Aqua Terra Shades collection is the latest addition to their range of luxury timepieces. The collection offers a variety of dial tones, ranging from ocean to earth tones, and comes in 34 mm or 38 mm sizes. To promote the new collection, OMEGA has enlisted the help of three brand ambassadors - Zoë Kravitz and Eddie Redmayne. The campaign features a series of bold visuals, revealing all the sides of each ambassador's character, dressed in black and surrounded by a multitude of colors, highlighting the Aqua Terra's vivid selection of dials. Zoë Kravitz, who joined the OMEGA family in 2022, brings her unique style and personality to the campaign, showcasing the vibrancy of the Shell Pink dial and highlighting the elegance of the Aqua Terra Shades collection. English actor Eddie Redmayne, a long-standing ambassador for OMEGA, brings his cool and laid-back charm to the campaign, showcasing the versatility of the collection. The special production hoarding used in the campaign creates a striking visual impact in Dubai's bustling cityscape, drawing attention to the Aqua Terra Shades collection. Raynald Aeschlimann, President, and CEO of OMEGA, believes that the ambassadors are the perfect fit for the campaign.
