After their latest campaign in November 2022, El Sobky Film Production came back with a new OOH campaign announcing their latest Eid El Fitr 2023 movie, Baad El Shaar. The movie mainly stars Ali Rabee with, Rana Raees, Bayoumi Fouad, Amr Abdel Gelil, Mohamed Osama Osos, and Menna Noureldin. The film is produced by El Sobky Film Production, which is known for producing some of the most popular films in Egypt. The movie poster for Baad Al Shar is just as funny as the movie itself. The image of the stars fighting with Ali Rabee seems not to care, is an excellent representation of the movie's comedic tone. And if the poster is anything to go by, it seems like Baad Al Shar will be a comedy that will keep you on your toes. The OOH campaign for the movie is all about the movie poster, movie name, and some credits; It’s directed by Ahmed Abdelwahab and written by Amin Gamal and Walid Aboulmagd. This simple yet effective approach speaks volumes about the confidence that the producers have in the movie's potential. The film's OOH campaign has taken over the streets of Cairo, with billboards of varying sizes strategically placed all over the city. From large-scale billboards that tower over the city's busiest intersections to smaller posters that can be found on street corners, it seems like you can't go anywhere in Cairo without seeing Ali Rabee and the rest of the Baad El Shaar cast! Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Baad El Shar’s newest campaigns.
