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Madinet Masr, formerly known as Madinet Nasr for Housing and Development, has launched a rebranding out-of-home campaign in Cairo, Egypt. The company has been a leading real estate developer since its establishment in 1959, and the rebranding campaign aims to reflect its dedication to building large-scale communities in strategic locations across Egypt after its last outdoor presence in November 2022.

The campaign visual focuses on letting Greater Cairo audiences aware of the new name featuring the beloved stars Mohamed Mounir, Maged El Kedwany, Ali El Haggar, Ramy Radwan, and many more as the campaign’s ambassadors, 

With an exceptional track record of over 60 years, Madinet Masr has built a solid reputation in the Egyptian real estate landscape. The company has played a pivotal role in the development of Egypt's landmark Nasr City and has been at the forefront of the industry's growth and innovation.

Visit MOOH, an OOH-dedicated analysis system and Media Intelligence in Egypt and The Emirates to learn more about Madinet Masr's campaign, OOH types, locations, and more.