Carolina Herrera and Yateem Optician have launched the highly anticipated Spring/Summer 2023 Eyewear Collection on Dubai’s Out-of-Home Media. The brand has taken a unique approach to promoting the collection, using uni-pole OOH in Dubai's streets with light colors and featuring a suitable female model as their brand ambassador after Yateem Optician’s last appearance in Dubai featuring Boss sunglasses and the star Orlando Bloom in October 2021.\r\nThe Carolina Herrera Spring/Summer 2023 Eyewear Collection is a celebration of femininity, elegance, and luxury, and the brand wanted to reflect that in its advertising campaign. The uni-pole OOH, utilizing the latest technology in lighting, creates a stunning visual display that showcases the collection's exceptional design and craftsmanship. The light colors used in the display add a touch of sophistication and glamor, perfectly complementing the eyewear's elegant design.\r\nWhile some graceful shapes are adorned with delicate details in Crystal Fabric, giving them a special touch, the dazzling silhouettes are encrusted with Swarovski crystal, evoking sparkling constellations. The simple styles have new chess-board color-block elements with the famous monogram on the temples, providing a unique feeling, or the iconic stripes pattern expressed as a detail on the top of the profiles.\r\nThe outdoor campaign for Carolina Herrera Eyewear and Yateem Optician was launched in the second week of April 2023 using the uni-pole OOH size.