The esteemed non-profit organization Misr El Keir is back on Cairo’s billboards reminding the people, as usual, to not forget the importance of one's Zakat and regular donations. Following their prior campaign, Misr El Kheir positioned itself behind every good door in Egypt, whether you're looking to save someone with kidney failure or indebted, you can do so through Misr El Kheir. The new campaign ad spaces stir up emotions, encouraging people to donate their Zakat now to those who are in serious need. The ads host visuals of a boy going through his dialysis, in addition to an indebted father hugging his kids. Visuals as such are placed alongside the campaign slogan “Every Good Door Misr El Kheir Is Behind It”, which just goes to show you how committed Misr El Kheir is, as an organization, to help those in need. The ads also note the donation hotline and bank account number that people can donate through, in addition to their website URL. Want to know more about the new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
