The jewelry mogul Swarovski has embellished Dubai’s OOH scene with its starry Eid collection and the star herself Balqees, after their last appearance. As everyone is aware, Eid is a day of celebration on which Muslims remember their joyful day in the friendly company of their loved ones. After going through a significant self-reflection and developing thankfulness throughout Ramadan, this tradition is still being nourished in Swarovski's new campaign, which provides joy and beauty. During Eid with our families, it’s a tradition to buy new clothes, and wear the perfect outfit, spiced up with glam. But more often than not, the accessories draw attention to the attire more than the outfit or style. Jewelry causes us to shine. The Emirati singer Balqees turns heads on Dubai’s roads with her breathtaking beauty and flawless olive skin tone, highlighted by the emerald green she’s wearing that matches her jewelry and backdrop. The Millenia cluster has delicate new designs with dark green crystals that adhere to the customary green hues of Ramadan. Regarding their iconic pendants, they feature a serpent necklace detailed with pavé green crystals that glitter and sparkle like stars. In the first week of April, Swarovski rises on Dubai’s digital screens.
