The Singapore-based fashion brand, Charles & Keith is back and better than ever, after not appearing for exactly a year now, covering the outdoor space with an exclusive capsule collection to celebrate Ramadan with actress Cynthia Samuel. Charles & Keith has released a specially curated capsule collection dedicated to its essence and the fashionable women of the Middle East in celebration of Ramadan 2023, getting ideas from everything celestial and expressing the intangible values celebrated during the holy month of Ramadan. The ad visualizes charming Cynthia Samuel illuminating contrast against Fujairah’s rocky and rugged coast with shades of blue hues filling the visuals to match the vibe of the campaign, which is going after the sense of unity, reflection, and the promise of celebration, reflecting nature’s cyclicality and the beauty of our lands like shown in the background of Cynthia’s ad! The campaign glamorized Dubai’s billboards in the first week of April as uni-poles.
