Dar al Ber Society (DABS) is regarded as one of the UAE's first charities. It was founded in Dubai in 1399 Hijri, 1979 AD as a charity, cultural, and social organization by Ministerial Decree No. (23/78) issued by the Ministry of Social Affairs. Dar Al Ber's Board of Directors was established in accordance with the orders and decisions of His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE, Prime Minister of Dubai, and Ruler of Dubai. The non-profit organization has been consistently helping those in need for quite some time. It has occupied the United Arab Emirates out-of-home spaces to raise awareness for its initiative to make the world a better place. The most recent appearance dates back to March 2022 focused on helping out the people of Somalia by launching the “They deserve clean water” initiative. The visuals for the campaign display the impact of the OOH viewers as they contribute to helping achieve the goal of supplying clean water to the people of Somalia. One year post the most recent appearance and the non-profit organization continues raising awareness for the clean water initiative, this time on hoarding spaces, as today’s campaign showcases how children feel gratitude as one of the core elements for their survival is available to them thanks to contributions of those who followed through to turn the accessibility to clean water a reality.
