Prestigious automotive brands globally. The partners they work with are recognized for their exceptional quality, reliability, and sophistication, and Ali & Sons is the sole distribution agent for many of them in the UAE. Skoda is one of the vehicle brands that the automotive distributor is the sole distributor of. The most recent appearance for Ali & Sons can be seen on United Arab Emirates out-of-home dates back to June 2021. The campaign’s objective of the newest Skoda model at that time, the “Simply Clever” 2021 Skoda Octavia. On the first week of April, Ali & Sons reappeared on Hypermedia’s Building Wrapping OOH space to advertise the “Exclusive Ramadan Offers” for all Skoda vehicles purchased from the automotive distributor. The visual for campaign’s primary color is black in order to amplify the focal point on both the vehicle and the crescent to portray the Ramadan vibes. The ad message for the campaign highlights that the offer is limited for the season.