Eyewear is an essential accessory that can make or break your look. You can draw attention to your face and make a statement with the right pair of glasses. From classic styles to modern trends, so many options are available today regarding eyewear. Whether you’re looking for something subtle or bold, you’ll be sure to find something at Eyewa that suits your style. Producing beautifully designed eyewear at attractive prices since 2007, Eyewa debuts its first awareness advertising campaign and wants people to ‘ Discover a new perspective on eyewear.’ Offering everything you need, from prescription eyeglasses and sunglasses to contact lenses, eye exams, and more. In this campaign, one message was concluded from the advertising billboards, more like a motto to the brand, which is “to enhance the way people see and experience life and its possibilities,” with different people showcased on the billboard with a focus only on the eye area and their glasses surrounded by particle elements and more that gives people a better vision anyone would get when putting their hands on Eyewa’s eyewear collection. The campaign struck Dubai’s billboards in the first week of April as bridge billboards, with Hypermedia being its media provider.