iPhone X has finally arrived in Egypt after partner model iPhone 8 was revealed at the beginning of December on the roads of Greater Cairo.
Taking over most locations of iPhone 8 campaign, but keeping some as a reminder of the new range of Apple models, the new ads use the same straightforward artwork with the slogan “Say hello to the future” on top of the smartphone and the logos of all authorized Apple’s Resellers at the bottom.
The new campaign was launched during the second half of December and uses uni-poles, double-decker poles, billboards, mega-sign, lightboxes, and flags across Greater Cairo.
Industry: Mobile Devices
Advertiser: Apple Inc.
OOH Size: Billboard | Flag | Gate | Lightbox | T-pole | Uni-Pole | Mega-Sign | Double-decker Pole
Region: North Africa
Tags: Al Safy | Global Brand | iShop | Product Launch | Raya | Switch | Tradeline
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