From Magnolia to Madison Avenue, going places, growing and evolving in the fashion sector since 1924, one of the apexes of luxurious Italian fabrication, Loro Piana finally makes a strong comeback onto the digital screens of Dubai after not appearing for three continuous years. The billboard consists of a good choice of models rocking the spotlight scene, focusing on the Spring 2023 women's and menswear collection displays. The collection is inspired by the grand Italian tour, starting in Piedmont and continuing through Tuscany, Portofino, and the Aeolian Islands, with clothes created for each stop as shown in every piece the models are wearing. Not only is Loro Piana known to be one of the best worldwide brands, but also highly known for how well it prioritizes sustainability and ethical sourcing. Several initiatives have been implemented by the business to reduce its environmental impact and support local communities. Making it a plus for both the environment and the brand. The new campaign surfaced on Dubai’s screens in the third week of March with Emaar being its media provider.
