West Way Developments has made its way to Cairo’s OOH arena. The new establishment plans to dominate the real estate sector. An air of mystery and intrigue surrounds the billboards like a cloud. Who is this new and compelling real estate brand taking over Cairo’s roads? Well, West Way Developments is a developer pulling all the moves, investing millions of Egyptian pounds into their projects. According to West Way Developments, the residential and commercial expansion will begin in 2023. Two residential developments will be taking place in Sheikh Zayed, and West Cairo. Additionally, West Way Developments intends to grow in the North Coast, New Cairo, New Zayed, and Hadayek in October. This is why they are still keeping their billboards low-key, with only the ad copy “Your Best Way” on the visuals of an unnamed, obscure road, as well as their hotline. Their logo is front and center, drawing all attention to the branding and their signature navy blue color. You can now visit Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to check out all the info surrounding the campaign type, kind, location, budget, media plan, and more.
