New Generation Developments is not only a one-of-a-kind real estate developer, but it’s also a company that knows how to make it all better for its audience. New Generation Developments always offers great installment plans that give their buyers a breather. In its previous campaign, New Generation Developments was advertising Botanica, Winter, and L'Hiver, residential projects in the New Administrative Capital and New Alamein. \r\nIn this campaign, New Generation flaunts Botanica, Winter, and L’Hiver once again with a new campaign. Taking place in the New Administrative Capital and New Alamein, respectively, assuring everyone a 25% discount even on the installment plans, not just cash. All the billboards of the campaign feature the ‘25%’ in a big, bold color against a green background, signifying the New Administrative Capital’s beautiful greenery and Botanica’s peace, also signifying Al Alamein’s natural beauty and the calm that comes along with the sea. Both campaigns feature the tagline “The Cash Discount is Now for Installments.” The second half of the billboards feature a picture of the project with a “Ramadan Kareem” in the bottom center to celebrate the holy month of Ramadan 2023. \r\nThe campaign is huge, straightforward, and clear, urging anyone to take it seriously and consider the offer. New Generation Developments always knows how to do it right! \r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about New Generation Developments’ newest campaigns.