The VOD (Video - on - Demand) media provider Watch iT has struck Cairo’s billboards parading their unmissable Ramadan 2023 offer, featuring some of their platform’s most-watched series. Following their prior appearance, The National Media Authority makes yet another unique campaign, tempting the onlookers of Cairo. \r\nIn addition to displaying the infamous mini-series (Balto), which has taken Egypt by storm, starring Essam Omar, Mahmoud el Bezzawy, Mariam el Gendy, Mohamed Mahmoud, and many more. With a storyline following a young medical student graduate’s post-graduation challenges in the field. The mini-series has gained the love of many due to its spontaneity and realness. A quick trailer preview is played out on Cairo’s digital screens, calling attention to the show’s name as it is noted in big, yellow letters. Another infamous show featured in the new awareness campaign ad spaces is the show “Kashf Mestaagel”, starring the beloved Mostafa Khater, Mohamed Abdul Rahman, Hanady Mehanna, and more, following the events of a psychiatrist who meets a patient, who turns out to be a professional assassin. After their first encounter, they both embark on adventures through multiple murders. The ads of course host the stars in the series poster, noting that it is available to watch now on Watch iT. In addition, the campaign also mentions their irresistible Ramadan offer on yearly subscriptions. For less than 9 EGP, one can get a full yearly Watch iT subscription. The one-of-a-kind offer entices the audience to get out their cards and subscribe now, either through the Watch it website or an application available now on the App Store or Google Play. Lastly, the ads note the phrase “Ramadan is with us”. \r\n\r\nCurious to know more about this campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.