As WOO considers sustainability and blends it professionally into OOH, the global organization announced 12 international out-of-home professionals representing the Sustainability Task Force. BlowUP Media's Katrin Robertson leads the Task Force. The other members are: Adam Green, SVP strategy at Broadsign Reach in Canada Ben Milne, global head of OOH media at Dentsu Jeff Jan, head of industry initiatives at the Out of Home Advertising Association of America (OAAA) Jorja Wilkins, marketing executive at Primedia Outdoor in South Africa Judd Guthmiller, vice president international of Daktronics Kai-Marcus Thäsler, FAW e.V. OOH trade association in Germany Lénaïc Pineau, JCDecaux chief sustainability & quality officer Martin Corke, Clear Channel UK’s CMO Annina B. Bleek, senior vice president of solutions studio at Ströer Media Solutions Danielle Austin, managing director at Evolve OOH Stephanie Helen Scheller, head of sustainable solutions at Omnicom Media Group The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green. OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages, making a significant impact on urban societies. The Task Force intends to share innovative ways to maximize the positive impact of OOH platforms and minimize their OOH carbon footprint. The aim is to support our members to sharply reduce emissions and positively contribute to achieving global targets for greenhouse gas reduction. Task Force Lead Robertson says: Global emissions are an overriding concern and responsibility for all major industries. Many OOH companies are already taking big steps to improve their environmental performance. The Task Force's role is to pull together and highlight the best such initiatives so that all WOO's members - media owners, national associations, tech companies, and agencies - can play their part. We have been overwhelmed by the support from the industry so far, as the scope and breadth of the Task Force indicates. Forthcoming initiatives will begin with a shareable database including all relevant sustainability information while sustainability will also take center stage at WOO's next Global Congress in Lisbon from June 7-9.