Having years of expertise in making top-notch luxury products and being one of the world’s oldest fashion brands, LOEWE has been spotted beautifying UAE’s outdoor billboards once again after their previous collaboration with Studio Ghibli a while back. The billboard showcases a glimpse of their Spring Summer 2023 ready-to-wear collection; the LOEWE collection exhibits a trimming and tightening. Redesigned silhouettes put line, color, and shape into the sharp foreground, highlighting the conflicting realities of clothes. The ad space hosts a lot of LOEWE male and female models rocking pieces of the SS23 collection, whether it's from the runway show, bags, womenswear, wallets, leather goods, or accessories. Kudos to the continuous efforts of this brand that have successfully become one of today’s most exciting brands! In Case you’re confused about how to pronounce ‘Loewe”, not ‘lo-wee’ nor ‘low’ as the majority pronounces it, but the Spanish brand’s name is pronounced ‘Lo-weh-vay’. Loewe’s billboards arrived in the second week of March as uni-poles and digital screens, with BackLite Media being its media provider.
