After their latest campaign in November 2022, Splash launched a new outdoor awareness campaign to celebrate the holy month of Ramadan. The campaign, with the tagline Ramadan. it's in the little things, aims to show the essence of the holy month, highlighting the small things, such as fashion, that make Ramadan so unique. The campaign is being displayed across different billboard sizes in Dubai and Sharjah. The billboards have been strategically placed in high-traffic areas to ensure maximum visibility and impact. The campaign is visually stunning, combining simple English and Arabic copy and focusing on male and female models’ photos and the tagline. It’s worth noting that Splash is one of Centrepoint’s brands owned by Landmark Group; Centrepoint brings four unique brands together under one roof. Babyshop, Splash, Shoe Mart, and Lifestyle. Together they create a one-stop shopping destination for every one of the family. The campaign was seen in Dubai and Sharjah in the third week of March, having Media World and Site Global provide it through wall wrapping, rooftop billboards, and mega-coms.
