It’s so easy for Saadiyat Island Abu Dhabi to steal the show, anytime, or any season even. With its blue waters and invincible sky, there isn’t quite anything like it. In its previous campaign, Saadiyat was urging everyone to start their journeys on the island and book their stay. In this campaign, Saadiyat is diving a little deeper into its campaign game. Showing beautiful digital screens in the streets of Dubai under the tagline “The Middle East’s Most Beautiful Beach Destination” and “Visit Saadiyat Island Abu Dhabi”. The campaign features the beautiful blue waters of Saadiyat Island among the beautifully orange sunsets as well, lighting the way on the waters and creating a beautiful scene for everyone witnessing it. It also features dolphins swimming in the waters in a magical scene grabbing everyone’s attention. This campaign showcased on Backlite Media and Contour Media's OOH spaces is magical enough for anyone to stop and think about the beauty in the world and how a part of it exists at Saadiyat Island.