Your ultimate one-stop shopping destination by Majid Al Futtaim, a fairly new shop, THAT concept store”, which offers stunning items from numerous fashion brands for both men and women has made its outdoor OOH stop after not appearing for a whole year now! With its millennial and youthful vibes, this store, which is situated at the Mall of Emirates in Dubai, will provide shopaholics with a shopping experience unlike any other. The billboards came out with two different edgy styles, one filled with pops of orange tones, with outfits that match the aesthetic of the billboard, and the other filled with purple tones with outfits that also match its aesthetic with a slogan for the campaign that says “Curated for Curious Minds”. It encourages all fashion enthusiasts to experiment with new looks by showcasing up-and-coming luxury brands and cutting-edge designs. Thus, visit THAT or just download its app on your devices if anyone’s seeking any outstanding eyeglasses, beauty wonders, or other masterpieces. Provided by BackLite Media, the campaign struck UAE’s billboards in the first week of March as digital screens and uni-poles.
