If you’re looking for a project with a magnificent location that “overflows with amenities for business, retail, the health sector, and sports facilities,” as LMD’s website informed us. The previous campaign of the real estate developer, LMD, was in October to promote another project, One-Ninety The campaign’s artwork tells all! As the artistic illustrations give us the hint that this project is not for normal people. It’s meant to be for entrepreneurs and investors to take advantage of the prime location “intersection between Mohamed Naguib Axis and Youssef Al Sebai.” Regarding the copy, you can find the message “a new commercial destination” with the name of the project, Eastside New Cairo—annexed with the website and the hotline as a call to action to give you all the information you need without overstuffing. It’s worth noting that this campaign has used static and digital solutions to promote the new project. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
