After a long wait for the upcoming project being developed in Sphinx City, New Giza appears today to showcase what is going to be offered in IVY! Working in parallel to develop more than one real estate, the most recent appearance for the real estate developer on the out-of-home spaces of Greater Cairo advertised ArtLife; A project with panoramic views of the Great Pyramids of Giza, allowing you to form an exclusive link with your roots while enjoying lush green landscapes and manicured gardens that convey timeless serenity to lift your mood. The first appearance for IVY took the format of a teaser campaign on September 2022. The campaign had a very strong statement about how New Giza is; “The Makers of New Giza”. So what is IVY offering to passersby? Today’s out-of-home advertises that the residential project offers all potential property purchasers an “Experience Resort Living At An Exclusive Boutique Hotel”, A Downtown Village Inspired By its Community, Large Sports Clubs, and more! Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
