The mobile app-based delivery, e-grocery, and ride-hailing service Yango owned by the Russian firm Yandex, operating across Europe, Africa, South America, and the Middle East is back again to raise awareness of its brand after appearing in its last December 2022 campaign. The catchy reddish billboards feature big bold texts that are brief and to the point: Rides with 10% cashback. in large white bold fonts in both Arabic and English. And because of the large font, the reader can quickly grasp the specifics. When it comes to eye-catching hues, red reigns supreme! And using their brand color made the billboards stand out and simple to spot. Lastly, an encouraging call to action inviting people to download the app assuring they won’t regret it. Moreover, the campaign was spotted in the first week of March as digital screens, hoarding boards, and wall wrapping with BackLite Media and Media 247 providing it.
