El Attal Holding starts the year of 2023 with not one but two out-of-home advertising campaigns in Greater Cairo within the first Quarter! The most recent appearance for the real estate developer had the marketing objective of launching a teaser campaign. The February 2023’s campaign aimed to not only highlight the dedicated years of real estate experience in Egypt but also intrigue passersby’s interest with a statement of what is yet to come in West Cairo! Since the ad message for the most recent outdoor campaign indicates that El Attal Holding has a “New Vision for the West”, today’s reveal big format OOH and DOOH campaign is a follow-through for that statement as the real estate developer advertises West Leaves! A residential compound in Shiekh Zayed that focuses on finding “The Beauty In Every Season” by dedicating an amazing 80% of its land area to beautiful green vegetation, with the remaining 20% devoted to residential buildings. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
