With the holy month of Ramadan approaching, every institution joins the race to showcase its Ramadan 2023’s collection of tv shows. This time around, Alhayah TV strikes the OOH scene in Egypt with its yearly Ramadan campaign following its huge previous campaign in Ramadan 2022. In this year’s campaign, Alhayah Tv features its infamous red background with a hashtag that translates to #AMonthOfHappiness with logos for POD and Watch iT on the lower left with a feature of different tv shows for each ad space. The campaigns feature “Elaqa Mashou’a” starring Yasser Galal, “Serro Elbatea’” starring Ahmad Fahmy, Reem Mostafa, Salah Abdallah, and Mahmoud Qabeel. It also features “Hadrat AlOmda” starring Ruby, Samiha Ayoub, Mahmoud Abdel Moghni, and Basma, “Jameela” starring Riham Hagag, and “Resalet Elemam” starring Khaled El Nabawy. All the billboards are vibrant and encompass the Ramadan feel, which is exactly the right spirit to go into the holy month. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Alhayah TV’s newest campaigns.
