Al Ihsan Charity Association, a well-known charitable organization, has recently launched a new Out of Home campaign to promote its Zakat campaign. The aim of the campaign is to collect Zakat from supporters, sponsors, and individuals who are willing to donate generously to support the organization's cause. Following their previous campaign, the Zakat campaign is an integral part of Al Ihsan's mission to support underprivileged communities by providing them with access to education, healthcare, and basic necessities of life. Al Ihsan believes that Zakat is an effective means of fighting poverty and creating a more equitable society. The OOH campaign launched by Al Ihsan aims to spread awareness about the Zakat campaign and encourage people to donate generously. The campaign features a series of billboards placed strategically across major cities, including Ajman, and Sharjah. The billboards showcase heart-warming images of two young boys, along with messages urging people to donate their Zakat to support the organization's efforts. This campaign appeared in March in Ajman and Sharjah featuring on Site Global and Al Arabia Advertising's mega coms, Rooftop billboards, and uni-poles.