One of the two major payment solutions has just started a massive campaign offering a new service to Egyptians: money transfer through a partnership with banks and telecommunication companies in Egypt. This new partnership makes it all so much easier for people who need to transfer money. The company relied on the main colors of Master card and a simulation of money transfer via smartphone between two people: the design shows that the service makes money transfer easier and the copy tells you that you don’t need to meet the person to give them some money. With X-Large OOH billboards and various locations around Cairo and Giza, their message is visible and precise.
