At the same time last year, The Bait Zakat published its campaign to raise awareness about the multiple ways to reach them by sending your donations or Zakat. The campaign mentions that you can send your zakat through bank transfer, SMS, or telecom services such as Vodafone Cash, Aman, Fawry, Damen, Masary, Opay, Khadamty, Bee Smart Payment Solutions, or through their official website. The campaign didn’t stop there; it also highlighted how to send Zakat outside Egypt. The campaign took the green color, which indicates the color of healing and sympathy. Also, the OOH campaign took the traditional and digital formats. The campaign’s timing is right before Ramadan to prepare the audience to donate in addition to Zakat al-Fitr during the holy month. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
