The American School of Creative Science (ASCS) is a school in Sharjah promoting innovation and creativity alongside sporting facilities and Islamic environments. The school was founded by Salah A. Bukhatir 20 years ago by Bukhatir Education Advancement & Management International (BEAM). The school (ASCS) is one of the most standing out schools in Sharjah as it offers an American curriculum besides the Ministry of Education curriculum. The school is located on Maliha Road in Sharjah, Al Layyah, Sharjah, and Nad El Sheba in Dubai. Now, ASCS came out with a new outdoor advertising campaign announcing the opening of the Enrolment of the new Academic Year. The campaign’s tagline is “Ambition Empowered by Values” Also, it includes a photo of a doctor and an athlete showing how successful students graduate from the school. The awareness campaign is so informative, formal, and direct. Hence, they added the websites, phone numbers, and names of the schools. The campaign also came in both Arabic and English languages to introduce the school to almost every demography on the streets. The campaign popped up in the third week of February as Hoarding, Lampposts, and Mega Com with Al Masa Advertising and Al Serh adv & Pub in Sharjah.