New Generation is a one-of-a-kind real estate developer committed to delivering the finest design and construction standards in prominent locations. With an emphasis on elegance and perfection, they are creating premium houses and flats in the heart of The New Administrative Capital and New Alamein. Since its establishment, the real estate developer hit the ground running by developing not 1 not 2 but 4 residential and commercial projects and a coming soon project in Mostakbal City as well! 

New Generation Developments’ prior appearance in Greater Cairo’s out-of-home spaces was on August 2022. A summer campaign advertising a residential project branded with a season people look forward to in the hot summers of Egypt. Located in New Alamein, the visuals for the campaign showcase a “Same Old, But Better” L’Hiver.

Today New Generation Developments reappears to advertise not one but two residential projects! Unlike the previous campaign which was only an awareness campaign, today’s campaign merges the awareness campaign with an installment plan to purchase your next home. With two residential projects highlighting the same installment plans, potential residential purchasers have the opportunity to select between Winter in New Alamein and Botanica in the New Administrative Capital.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns. 

The Art & Science of OOH

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