Middle East Energy is a one-of-a-kind forum for energy leaders to discuss and define the future. Professionals from around the region and beyond come together to chart the best path forward in the energy transition. Visitors can examine new technology and enhance their own energy strategy. The first event took place at the Dubai World Trade Centre and was advertised in Dubai’s outdoor spaces in March 2022. The visuals of the campaign showcased the dates when the conference will take place, the location for the one-of-a-kind forum, and a big thank you message for the sponsors that helped in making the event a reality. With the event being a grand success, Middle East Energy appears on Dubai’s OOH spaces once again to advertise 2023’s conference. Unlike last year’s outdoor campaign that took place, the ad message for this campaign highlights that at this year’s annual event, attendees will “Discover the latest inverters, switchgear, and solar”. The ad message for the campaign appears in both English and Arabic in order to expand the reach with the objective of increasing the total number of attendees for the upcoming event. Middle East Energy’s out-of-home campaign appears on Zero3 and Emirates Neon Group’s (ENG) bridge billboards and uni-poles.
