ON is certainly trying to make an impact in the market-share of Cairo TV networks with their latest massive campaign across Cairo and Giza. On the busiest roads of the city, like Mehwar ElShahed to New Cairo, 90’s Street, and ElMehwar to 6th of October City, you will come across their Large and X-Large OOH ads announcing interviews with football players Leo Messi and Neymar Jr, or the iconic Lebanese singer Nancy Ajram with the famous presenter Amr Adeb.

ON knows that the market of broadcast media in Greater Cairo is fast and vicious, therefore their outdoor campaign aims high at gaining new audiences.

Massive OOH campaign to announce new TV show from ON-00
Massive OOH campaign to announce new TV show from ON-00

The Art & Science of OOH

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