The most awaited event of the year by the popular Dubai Calendar responsible for all events and exhibitions came out to announce the international boat show, earning its reputation as the region’s most unmissable marine event. Their last OOH appearance was for the UAE exhilarating SWAT challenge. The event is going to take place from the 1st till the 5th of March, inviting people over to explore the world around the ocean, being the 29th edition of Dubai International Boat Show at the extraordinary seafront district, Dubai Harbour. With an amazing lineup of beautiful crafts, there’s something in for everyone! With the latest water sports equipment, exquisite dining experiences, and fun for the whole family, the five-day marine and lifestyle show links people to the ocean and brings them close to each other whether you are a trade visitor, boat owner, family, diver or a captain you will definitely have an unforgettable experience. The campaign emerged on Dubai’s digital screens, mega com, and bridge billboards on Hills Advertising and Backlite Media OOH spaces in the second week of February.