Everyone’s favorite food service chain, Mcdonald’s, is back with another OOH campaign on the streets of Cairo after their latest campaign this month. We all know that McDonald’s is our all-time favorite fast food restaurant, our savior in hard times, and also the place with the fastest delivery in Egypt. However, it’s still not that popular in Egypt that Mcdonald’s also serves coffee! That’s why Mcdonald’s reminds us from time to time that they serve good coffee. The Manfoods’ fast food chain came up with this OOH campaign in December 2022. So, it’s not the first time they've reminded us of their coffee. The outdoor advertising campaign is so simple and clear; the visual is all about showing their three coffee items, which are Cappuccino, Americano, and Latte. Also, the ad copy is a question written in Arabic, translated as Do you want coffee? and the answer is Simple! Moreover, they used Egypt’s mother tongue, Arabic, to communicate with almost every demographic on the street. The campaign has been spotted in more than one cluttered location on different OOH formats, which indicates a geo-distribution that targets a broad audience and therefore introduces the service to a newer demographic. Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analytic system based in Cairo and Dubai, can provide more information about McDonald's campaign.
