For all confectionary lovers, Americana just released a new one with four different flavors to fit every taste out there. The brand has chosen Ahmed Malek to be the brand ambassador as they use his popularity to promote the product. The biscuit comes in wafers and choco-wich in a mix between vanilla and chocolate. The campaign's motto is “indulgence has no specific time” to tell the audience that the product will give you the appeasement you need once you consume it. The artwork is pretty plain as it shows Malek standing, showcasing the 4 flavors, and the motto is placed in the middle of the billboard. There is another version of the artwork is an illustration of a comic grandma to add a fun twist to the product. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
