Nawassy Developments once again appears in Greater Cairo’s out-of-home spaces. This time is advertising 3 Sides! A new commercial project in North West Cairo. The most recent appearance for the real estate developer also marks Nawassy Developments’ first appearance in Greater Cairo’s outdoor spaces. With the first OOH campaign in January 2023, the campaign had the marketing objective of introducing the brand to the public with a Branding Campaign. The ad message for the campaign aimed to showcase that the real estate developer is the “Grandest Builder”. One month into 2023 and Nawassy Developments aimed to validate how they are the “Grandest Builber” by advertising commercial space that aims to offer a “New Era for Business.” Located at al Shrouk City, 3 Sides is spread across 5 acres and has five levels ( Retail - F&B - Anchor Cafes - Banks - Gym - Pharmacy - Supermarket - Anchor Stores - Kids Area - English Court - Promenade area - 2 floors underground parking) Areas start at 60 sqm. It's worth mentioning that the real estate developer, Nwassy Developments, decided to furnish the OOH panel heavily with the campaign of 3 sides, as you can spot in numerous locations. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
