Following their prior appearance at Dubai’s OOH arena, Emaar is back, encouraging people to slide back into ice skating at the Dubai Ice Rink. With a mystic display, the Dubai Ice Rink, aka prime entertainment, never fails to translate the magical experience that is ice skating into their outdoor advertising. The new campaign announces the commencement of a new round of the Ice Skating Academy, which will teach you the art of ice skating with expert coaches. All the while noting the nature of the academy classes, the visual display features ongoing films of students and coaches taking part in previous seasons of the academy. The moving visuals of people enjoying, as well as learning the art of ice skating is extremely encouraging and enticing, highlighting the allure of the ice rink. The ad copy encourages onlookers to register now through the Emaar website and learn to glide on the ice today. This new campaign is advertised on Backlite Media’s digital screens in the first week of February.
