Ever since 2021, the demand for Nissan vehicles in the United Arab Emirates has shown an increase in demand with a 35% increase in sales in that year alone! The demand for the brand is evident as the total number of OOH campaigns by AW Rostamani in 2022 is 70% of the overall out-of-home campaigns launched that year! The last appearance for the automotive distributor in the out-of-home spaces of Dubai and Sharjah was in January 2023 with the marketing objective of raising awareness for the all-new Infiniti QX60! An SUV that encourages you to “Take on Life in Style”. Using Media 247’s Hoarding spaces in Dubai, AW Rostamani appears in the first week of February to advertise a new feature in the most recent model of the Nissan Patrol. The visuals for the campaign highlight that the all-new Nissan Patrol 2023 is “Now More Connected”! The new vehicle feature allows users to enjoy a variety of features that improve the overall ownership experience by establishing a smooth link between their car and smartphone.
