As an annual event that has been going on for the past 31 years, Dubai duty-free hosts a Dubai Tennis Championships, a.k.a Dubai Open. Men’s and women’s competitions are held at the tournament, which occurs at the end week of February. Following the busy schedule of the Dubai Calendar, right after the previous DOOH campaign announcing “UAE SWAT Challenge .” The announcement of the “Dubai Duty-Free Tennis Championships” is on! With a picture of all the tennis players who will participate in the championship, such as Andrey Rublev, Iga Świątek, Novak Djokovic, Jessica Pegula, Aryna Sabalenka, and Felix auger Aliassime. The championship’s motto in English is “Game on, Dubai,” and its translation is in Arabic. You can also spot the championship’s dates which are from the 19th of Feb to the 4th of March, and its location, “Dubai Duty-Free Tennis Stadium.” One thing that we like to applaud is the eagerness of Dubai’s government, especially Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai. Sports events play huge roles in the unification of a nation. This is because sport acts as a surface for human interaction. People of diverse races and social and economic classes can come together to support or discuss sports and sporting events. It’s worth noting that the championship will be held in Garhoud, A.K.A, the home of tennis in the United Arab Emirates.
