Beginning 2023 with a big boom, Deal Investment Group launches its second out-of-home campaign in the streets of Greater Cairo in the second month of the year!
The most recent appearance for the real estate developer, which marks its first OOH campaign in Greater Cairo was in January 2023. Since its DIG’s first campaign, the real estate developer utilized the outdoor medium to launch an awareness campaign for new years! The visuals for the campaign showcase the brand’s name in a big font, the ad message for their projects, and of course their real estate projects in the New Administrative Capital.
One month later, Deal Investment Group launches a launching now campaign for the commercial and administrative project in the NAC. DIG Developments is unveiling its latest project in New Capital, the Track 12 areas starting at 20 square meters project in the Down Town region is a prominent investment site on the western axis immediately in front of the pharmaceutical firms, following the success of two previous projects, Track 10 and Track 14. The visuals for the campaign showcase the project with a call to action to encourage OOH viewers to contact the real estate developer.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Real Estate
Brand: Track 12
Advertiser: Deals Investment Group (DIG)
Region: North Africa
Tags: Awareness Campaign | Launching Campaign | New Administrative Capital
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