New OOH campaign from men’s fashion wear CONCRETE portrays the new spring collection from the brand starring renowned Egyptian actors and sports men. Asser Yassin, Ahmed Hatem, Ramy Ashour, and Aly Mazhar bring to life the casual and formal wear lines of the fashion house, which transpires Italian style and European elegance in its unique looks. The photo shooting session reproduces casual poses that highlight specific details of the clothes – shirt necks or cuffs, and even the flexible comfortability of the textiles. Without the need of any ad copy or slogan, the brand targets a very selective segment of the Egyptian market who will be pleased with the new collection. Medium, large and extra-large uni-poles will greet you on the roads this month – enjoy the catwalk!
