Dubai Calendar has mounted over Dubai’s DOOH scene, capturing eyes on its UAE SWAT Challenge event, hosted by Dubai Police from public administration and the Ministry of Interior. Its last OOH campaign was for Shrek The Musical. The UAE SWAT Challenge, which has been a success before, will take place from February 20–24, 2023, from 8 AM to 3 PM, at Al Rowaiyah Range as announced on the digital screens. This worldwide SWAT team cooperation tournament will be held by Dubai Police to encourage teamwork among SWAT units, highlighted by army green visuals that give off the soldiery feel, as well as a man in SWAT get-up. This competition promotes teamwork, cooperation, respect, and strong morals among participants. For a chance at the top prize, the teams must win the tactical, assault, officer rescue, and obstacle tasks. Visitors are welcome to join in and compete in their own SWAT-style scenario. Also, guests may browse the shops selling pottery, various crafts, and traditional local attire at their Heritage Village's culinary stations. This endeavor is interesting for many reasons and is very unique for the entire region. That demonstrates Dubai's remarkable dedication to pursuing the best possible policing standards. It provides a very rare chance for the UAE to observe and comprehend the extraordinary degree of competence possessed by this top-level law enforcement personnel in an atmosphere of cooperation, idea-sharing, solidarity, and respect. This campaign was revealed in the first week of February, on digital screens.
